Webmasters and marketers spend an inordinate amount of time building quality content that relates to their products or services. Yet the vast majority of these marketers fail to fully capitalize on the content they were so careful to create.
Webmasters can easily reformat their web content and present it to their customers in a variety of different ways. And different formats can be promoted through different channels. The different formats will often appeal to new and different audiences. For example: a video explanation may resonate with a younger technical customer, while an eBook in PDF format may appeal an older customer.