If you weren’t affected by the massive DirectTrack service failure of a few weeks back then you may not be aware of the controversy surrounding Digital Rivers responsibility for the service failure.
For publishers the deafening silence during the extended outage was a frustrating experience in ‘what the hell do we do now?’ And even more time spent asking ourselves ‘what do we do if it happens again?’
Now that a few weeks have passed, we have a better understanding of what we can do internally in such a crisis but I was dismayed at the lack of response from the networks who use the Direct Track platform.
During the outage we heard from virtually every network who didn’t use DirectTrack’s platform, and during the outage not a single network who uses DirectTracks platform was able to reach out because their contacts were only stored within DirectTracks system. Big lesson learned by many at one-time with this flawed system.
Of all the affiliate publisher networks that we deal with only one, yes just ‘one’ made any effort to explain what happened, what they were doing to prevent a catastrophe like that from re-occurring and made good for any losses as best as any one company can.
Though we weren’t able to take part in their offer to make it up to us, a big shout-out to MySavings Media for the follow-up support!