Every website has contact forms, order forms, contact us, inquiries or comment forms.
Are your forms processed by a form processor that also places the data in a spreadsheet format for later data mining and backup?
If not, you’re making a huge mistake. Even having the forms forwarded to multiple e-mail accounts does not afford data backup security. And, try mining data in that format and you will soon find many hours of man power are required and incredibly difficult to manage.
Why Data Mining?
Without it your missing potential increases in results that are out of this world. The closer that your data mining team and those in campaign management can work together, the better the results. The main goal of both teams is to focus on a narrow targeted customer group or batch of prospects, doing so effectively results in increasing response rates and the campaigns effectiveness.
What Type of Form Processor Do I Need?
Form processor software is widely available, at low to moderate costs. Most companies can get by with a simple system like Absolute Forms Processor offered by Xigla Software. The only drawback we ever have had with the software in 6 years has been that it requires a Windows server, our network resides on a Linux based system. Luckily it’s always performed on a low cost shared-server system with regular automated server back ups of course.