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Google Local or Google Places recently announced that P.O. Boxes would be disallowed for use in matching your location on a Google Local map.
I loudly predicted about 6 years ago that this loophole would be closed by Google Local eventually. Sad really because it’s going to hurt a lot of small operators. To fix, select a location address with a service that provides conference room space for rent and that accepts incoming mail deliveries. This physical address will be recognized by Google.
Why did Google do this? A release stated that: Google Places is meant to facilitate customer interaction with brick-and-mortar businesses and service providers. Therefore, the business owner or employee who is officially authorized to represent their particular business location must have a physical address in order to comply with our quality guideline. P.O. Boxes are not considered accurate physical locations. Listings submitted with P.O. Box addresses will be removed.
My own view is that scammers, who have been actively grabbing up mass amounts of Google Local listings were able to direct a significant amount of traffic from real local operators to larger call-center operations (legit and otherwise).