Though I am personally against using a paid service to handle e-mail newsletters, not everyone has the technical skill to manage a list on their own server, or, may not have a server capable of e-mail list management.
In those cases I would highly recommend the services of VerticalResponse. Their e-mail marketing blog is packed full of specific tricks of the trade that you can utilize to begin or, to grow your fledgling e-mail list.
Hop on over and check out the most recent blog post: Growing Your Email List Can Be a Piece of Cake.
As a website owner you probably buy traffic in one form or another. Many do so initially by using PPC ads, hopefully they convert into sales for you but for many websites getting traffic is an on-going enterprise with or without conversions.
Recently a number of good resellers have come into play that allow you to buy great ad space, at a huge discount without losing any of the tracking and placement controls you have come to expect.
Resellers and remnant ad space sellers like those listed below allow you to buy impressions for as little as $0.04 cpm which can greatly increase your exposure on a very limited budget, as low as $500 for an average campaign block.
The following are two of the best resources that I have found for quality remnant ad traffic: SiteScout and AdBuyer
An announcement today that CircuitCity.com (revamped) is ending its affiliate program with Google.
This from the e-mail announcement:
Thank you for your continued support of the CircuitCity.com Affiliate Program. CircuitCity.com has made the decision to terminate their Affiliate Program with Google Affiliate Network effective August 15th, 2011.
Google as an Affiliate Network i.e. DoubleClick Performics is obviously an expensive enterprise that even established or large companies have to evaluate on an on-going basis whether or not it is worth the cost and time expenditures.
Google+ was unveiled to the world, or at least part of it and the excitement and buzz (yes, pun) hasn’t quieted down yet. Google+ is currently in limited field trial which means enrollment is currently a wait list or you can pester a friend who already has Google+ for an invite.
Snafu over deleting thousands if not tens of thousands of profiles aside this past week Google+ looks like a promising product addition and should help Google reach that nirvana of customer profile data it’s been drooling over for years with Facebook.
Unlike Facebook Google+ doesn’t yet have a system in-place for business profiles and I am thinking this probably has to do with it’s business platform called Google Places, formerly Google Local. Once they work out how to migrate or build on the Google Places to work within Google+ I am sure it will be rolled out.
Until then, I suggest that you use Google+ to build on your own personal brand.
When it comes to Google +1 however I suggest that you immediately incorporate it into every webpage and brand extension for your company or product. With Google +1 early adoption may be key.
So much information about marketing on the web is outdated almost as fast as it is written. Unfortunately some of the e-books of 5-8 years ago are simply being recycled, often still including instructions to new website owners about the importance of Article Submission and Article Directories.
The problem is and will always continue to be that article submission does no good to anyone but the owners of the article directory. Forget Google duplicate content penalties, Google usually sorts out who gets to show for any particular article and the oldest site, read the article directory usually wins in the end.
You must always be the holder of your own content, social media and other ‘publishing’ outlets and sources are only satellites to your original content which should be closely guarded on your own domain name and server.
Awhile back a company named Bag Borrow Or Steal decided, for what I have no-idea but for whatever reason they decided to change their company name to Avelle. Yeah, I know what were they thinking. Anyway, today I received the redacted e-mail below:
‘We are very excited to announce that Avelle has changed it’s name back to Bag Borrow Or Steal’.
I guess congratulations is in order for recognizing the ‘huge’ mistake but I’m wondering what it was like in the office the day they made the decision to go back, and who’s job was possibly lost?
Lesson is not every idea is an idea worth acting on. Know which is which and try to not act in haste.